02 Jun Extra! Extra! Baltimore read all about it!
If effort to establish a presence before the soft launch in July, Royal Razor Barbershop has used local newspaper, Baltimore City Paper, to kick off its print ad campaign.
I want people to KNOW Royal Razor exists and one of the better ways to grab the attention of my demographic is to advertise in City Paper. Baltimore City Paper is read by everyone…black, latino, white, young, old, gay, straight, and any combination in between.
Like other major cities that have alternative newspapers, Baltimore City Paper writes unique stories, tells readers about all the social happenings of area, and showcases restaurants and other local brands.
I’ve decided to make this one of the legs of the Royal Razor marketing plan.
Like all marketing efforts, consistency is the key to making this multicultural barbershop brand known.
Royal Razor Barbershop, in Baltimore, MD, will be offering grooming services for men such as fades, scissor cuts, and hot towel shaves. The barbershop will specialize in cutting all hair types from black, Hispanic and other straight haired men.
304 W. Baltimore St.
Baltimore, MD 21201